Buy What You Love: The Wentworth Philosophy on Collecting Art

Peter Aitken is one of the most influential figures in the Australian art market. As Director of Wentworth Galleries — with spaces in Sydney, Brisbane, and Shanghai — he has spent decades acting as the bridge between the visceral world of the artist and the discerning eye of the collector.

His approach is refreshingly human. Where investors often view the art world through the cold lens of portfolios and auction records, Aitken's philosophy is rooted in something far simpler: buy what you love.

The Primacy of the Physical

In an era of Instagram algorithms and digital discovery, Aitken is unequivocal about the limits of the screen.

"Standing in front of an artwork, you get a sense of scale, texture, and colour that is impossible to deliver digitally," he explains. "The physical gallery experience also allows you to discuss the work with experts and gives you some personal guidance that's harder to deliver online."

For Aitken, the gallery visit isn't a transaction — it's a conversation. One that can change how you see a piece entirely.

Living With Art

Once you've made a purchase, the real dividend begins. Aitken's most consistent advice — buy what you love — is grounded in the lived reality of what it means to share your home with a work of art.

"Even when you get used to the work being there, it still elevates your space."

To keep that sense of discovery alive, he uses a simple trick: moving works around. "I'll occasionally swap positions of work in my home — it's a way of re-engaging with art and seeing it in a new context."

What Makes Australian Art Unique

Aitken is particularly attuned to what sets Australian contemporary art apart on the global stage. For international collectors, he points first to First Nations art.

"The longest ongoing art culture on earth is also unique on the world stage. Nothing in the world is like it."

Beyond that, he sees the Australian landscape tradition continuing to evolve through artists like Ken Knight and Johnny K — painters who carry a deep historical lineage into something entirely modern.

Breaking the Gallery Barrier

For anyone who has hovered nervously at a gallery entrance, Aitken has a clear message: walk in. The best galleries want you there, regardless of whether you're buying.

The Wentworth philosophy isn't about selling art. It's about building a long-term relationship between a person and a piece of work — one that starts the moment you walk through the door.

Explore the collection at wentworthgalleries.com.au